Importance of local SEO
Local SEO is all about bringing customers to your website. In order to improve traffic, what every business online requires the most is the ‘visibility’. This is the factor that helps the businesses to market their products and services to the local customers online exactly at the right time they need for.
This is accomplished with a variety of methods. Some common search factors include city, state, zip code or ‘near me’ search terms where the search engine collects and provides the geographical location of the individual.
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According to Google, 46% of searches are ‘local intent’.
Local SEO could improve traffic to your website and brings your website within, what you say, the ‘ local pack’ or ‘3 pack’ which is the block of three business listings that are displayed immediately below the map in the results page after a Google search with local intent.
Of all local advertising channels, local search gets the highest conversion levels.
Citation sites are the sites where you would submit your sites, such as local directories or business listings.
We will ensure your site is mentioned on citation sites and online business directories. We help customers/clients to find your business thereby bettering your page ranking.
Citation sites are mostly NAP oriented where NAP stands for Name, Address, and Phone number and in some cases Website URL is also included.
These citation sites upgrade your NAP or citation presence on search engines like Google, Bing, Yahoo.
Citation sites are of two types- Structured and Unstructured. Local directory websites fall under the structured citation sites.
Improving your presence on local directories will help you increase your site’s link authority for searches made locally.
So we help you focus more on local directories to get a large number of potential customers.
We help you reach more people by linking your sites in relevant industry-based local sites like,
Mentioning your sites in these local industry-sites will usually increase the value of your site and will help in gaining authority on Google.