Google Ads Certification 2020

Google Ads Search and Google Ads Display

The campaign could be improved by 60% if the listed recommendations are followed

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners.

Extends her reach to additional sites.

Campaign-level Target CPA (cost-per-acquisition)

Forecasts how your current campaigns will perform in the future

Short, specific snippets of text that highlight value-adding attributes

If you don't bid efficiently, you could miss valuable conversions.

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Remarketing Lists for Search Ads is used To help reach people who have engaged with your website or YouTube channel in the past

Detailed Demographics is used To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership

In-Market Audiences is used To drive consideration among people who are actively researching the products or services you offer

Customer Match is used to upload your own data into Google Ads and reach custom segments across devices

  1. Time — It is 10 a.m.
  2. Interest — I love historical sites and San Francisco.
  3. Intent — I need to book a boat ride.
  4. Device — I am using my tablet.
  5. Location — I am sitting in a train station in London.

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

Reach, simplicity, automation

  1. To advertise a business’s online and local inventory and boost website or store traffic.  — Shopping campaign
  2. To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign
  3. To increase exposure and reach audiences with specific interests across the web. — Display campaign

Performance Planner forecasting is powered by billions of Google searches conducted each week.

Performance Planner leverages machine learning for forecasting.

They let you create ads that serve in all ad slot sizes.

Campaign-level Target CPA (cost-per-acquisition)

The ads adjust to available screen space when delivered.

By helping advertisers deliver relevant advertising as people browse the web

It reaches TV-like audiences, based on their lifestyles, interests, and passions.

By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells

Boost your conversions by connecting you to people in the moments that matter.

Help you reach a wider audience and maximize exposure.

They automatically create ads that serve all ad slot sizes.